In this article, I’ll show you how to access
Facebook Insights for Domains to learn how people are interacting with your
website’s or blog’s content.
Once you have added Facebook Social Plugins to
your website, such as the Like Button or Comments Box, you’ll want to know how
users are interacting with these Social Plugins.
Facebook Insights forDomains, according to
Facebook:
Offers
a consolidated view of key metrics for any website, even those that have not
implemented Facebook Platform. For example, if a user links to your site in
their Facebook status message, that data is included in the analytics for your
domain. You can access sharing metrics and demographic information per domain
and per URL so you can optimize your content for sharing and better tailor your
content to your audience.
Facebook has been continually improving
Insights over the past year and you will definitely want access to the data it
offers.
Facebook Insights for Domains — Prerequisites
To use Facebook Insights for Domains, you must
first
·
Create a Facebook
application associated with your website or blog, so that your website or blog
becomes an “object” in the Open Graph.
·
Add the appropriate
Open Graph meta tags to your Web page.
·
Add Like Buttons or
other Social Plugins to your website.
Here are several
tutorials to help you do this:
Step 1: Claim your
Domain
To see Insights for your website or blog, you
must claim your domain by associating it with a Facebook page or app that you
manage, or with your Facebook user account.
Procedure:
1.
Log in to your
Facebook account.
2.
Go to the Facebook Insights page. Because you are logged in, you will see the Websites and Apps
for which you already have Insights.
3. To add a website or
blog, click the green “Insights for your Domain” button in the top right
corner.
You will see this popup dialog:
Link With: In the pulldown list, besides your Facebook
account, are all the websites and Fan Pages for which you’re indicated as an
owner of the Web page (in the meta tags) or admin of the Fan Page. You have 3
options here:
o (You): If
you want to be the only one with access to this domain’s Insights, select this option;
o Website, Fan Page or Facebook App: If you want to have more than one Facebook account have access
to the domain’s Insights, select from the pulldown list of Fan Pages or Facebook Apps
you admin, or websites for which you’ve created a Facebook App (See this tutorial on how to create a Facebook App)
and are an admin. Whether you choose an App or a Facebook Page, all admins of
the Facebook App or Fan Page will have access to the Insights for the domain
you’re adding;
The <meta property="" content="" /> tag generated after you make your “Link With” selection should
be present in the <head> tags of any Web page for which you want Insights.
Depending on what you choose to link with, the meta tag content
will be either your Facebook User ID, the Fan Page ID, or the website App ID.
If you get this error dialog after clicking
the “Get Insights” button…
it’s because you haven’t added the appropriate
Facebook meta tags to the home page of your website to prove ownership of the
domain.
Make sure you paste the generated <meta
property="" content="" /> tag into the <head> of your home page, as well as any other pages you want to appear
in Insights.
Now you can start using Insights!
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